You are only as good as your people
A common phrase, used in organisations the World over, from Multinational companies to Sole traders but how much importance do businesses really put on their people?
Employing, training and retaining staff is a difficult, time consuming and costly exercise and recruiting the wrong people can by extremely expensive. Nearly two thirds of all SMEs say they have had a key appointment go wrong within the last two years.
The National labour turnover rate currently stands at 16%. The cost of recruitment and induction training can be minimised by adhering to a thorough recruitment strategy. This article aims to explain the key issues to consider to ensure you get it right from the outset.
Do you need to recruit?
Firstly, consider your recruitment needs. Is it essential to recruit externally or can someone within the organisation take on additional tasks? Although internal promotion can be a cost effective alternative to external recruitment, it is also important to ensure that existing staff remain content with their extra responsibilities. Look at reorganising the business structure and promoting from within.
Start by considering the skills required for the position. If you are replacing a team member, then think about what kind of experience you will be losing and what needs to be replaced. If recruiting for a new role, what skills will the position require, both personal and job specific.
Job Specification and Job Description
Once you have identified the type of individual required, you need to draft a concise and accurate person specification and job description allowing you to identify and attract the ideal candidate.
The person specification should accurately outline the skills, knowledge and experience the role requires. This will help you define the qualities you are looking for in a candidate. Think about how much responsibility the employee will have and to whom they will report to. What skills or experience are essential? What kind of personality are you looking for? Profile the person: describe the skills that are required for the role. If you are looking for a salesperson, then good communications skills will be crucial.
The job description should highlight the general nature and objectives of the job, along with the main duties and tasks it will involve. You should also include practical information, such as job title, the position and location. Also consider what the recruitee is looking for in a job: promotion opportunities, training, flexible working and a formal pay scale. Define the job, set out the scope, responsibilities and core competencies before you start recruiting.
Recruitment Methods
Using a recruitment agency is effectively outsourcing the majority of the recruitment process to save time. Another benefit is that in some instances, you can review temporary workers before employing them permanently. In most instances you will receive a refund of fees (within certain time periods) if the first candidate you take on is unsuitable.
Although recruitment agencies are expensive - you may have to pay an agency as much as 30 % of the employee’s annual salary (or equivalent for temporary staff) once the candidate has successfully completed their probationary period - the benefits of using an agency can outweigh the cost in time saved.
People are increasingly using the internet to find a job, so don’t overlook online job agencies. Online job agencies can be more cost effective to recruitment agencies, although you may receive more unsuitable candidates which can take time to review.
Consider advertising in the general recruitment section of local press or place an advert in a specialist journal for your industry which may prompt better-qualified responses. If you are posting a number of jobs, consider using a media planning agency who will place the ads on your behalf for no cost.
Also, don’t underestimate word of mouth when recruiting. Ask existing staff to recommend likely candidates. They may know of former colleagues who would be ideal. Also talk to suppliers, networking groups and business clubs that you are involved with.
Interviewing
Interviewing requires time and preparation and is not simply about assessing the abilities of potential employees.
Prepare in advance and reflect on the person specification and job description. Your aim is to get quality information from the candidate so you can assess them fairly and fully against your needs.
At the same time, think about your business and how you will sell the idea of why the candidate might want to work with you instead of a competitor. By selling your business as a good place to work with opportunities to progress, you are more likely to attract a better calibre of candidate who will accept your job offer and ultimately improve your business.
To ensure that your interviews have a clear and consistent structure, follow this outline:
Ø Welcome the candidate and put them at ease
Ø Introduce yourself and briefly explain the interview process
Ø Explain the business background and provide some information on the role and what it will involve
Ø Encourage the candidate to talk about their skills and experience and how they apply to the vacancy
Ø Ask open-ended questions so that the candidate has the opportunity to express themselves and expand on your questions
Ø Keep control of the interview. If you feel the candidate is going off-track, turn the focus back to the information you need
Ø At the end of the interview, ask the candidate if they have any questions
Ø Inform them of the next stage in the recruitment process, e.g. second interviews and estimated timescales
Ø Thank the candidate for their time
This structure can of course be adapted to suit your needs. For instance, you may want to include a role play or test that will help you assess the interviewee and their ability more accurately.
Ensure that you have a marking structure that assesses the key competencies for each question. For instance, if you are assessing communication skills, the response from the candidate should show the skills the candidate portrays in communicating the answer. This will allow you to easily compare competencies and overall scores for each interview.
Once the offer has been made and accepted verbally, ensure the same is done in writing. Make sure you think about how you will welcome, train and induct your new recruit to the business so that they are fully equipped to immediately add value.
Wider Strategy
Finding good staff and recruiting the right staff will add to business success. Recruitment should be planned and executed along with the overall business strategy and a budget should be allocated to it.
Review your business goals. For instance, if you plan to increase sales it will have implications on sales resources. The exact implications will depend on how those sales are to be achieved but the likelihood of requiring additional sales staff may be high.
Finally, once you have successfully recruited and trained new staff, ensure that motivation is kept to a maximum. Allow staff to work towards promotion, conduct regular appraisals, training plans and pay reviews.